What is a website? At its simplest, a website is an electronic address. But much more than that, it is an address that is always open.
Paul Cookson remarks that a website promotes your business 24/7! Even when a section of the world sleeps, your website is always up,
promoting your business across different time zones. A website is your window to the world!
Today, having a website is as crucial as having a shop, office or telephone number.
Potential customers would likely be distrusting of any business that didn't have a telephone number or a physical address,
and the same can be said for not having a website.
A website provides a quick and easy way of communicating information between buyers and sellers.
You can list your contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones.
You can also upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way.
This is also a good way to promote your social media channels and build up a community with your customers.